January 17, 2013 Leave a comment
One of the most important ways to meet new prospects in real estate is by networking, both online and offline.
Before you decided to become a real estate agent, you had to figure out if you had the qualities required to do this job. Being social and outgoing are two of the most important traits necessary to make it in this tough industry. I’ll be perfectly honest with you; I was not the most outgoing person before I started this career. But I learned the importance of the “six degrees of Kevin Bacon” and have since mastered the art of networking.
Here I will explain the basis of networking face-to-face and online. Some of it might seem like common sense or very basic to you but, trust me, I’ve seen and heard some horror stories when it comes to networking.
The why is simple. Your goal is to be top of mind when someone decides to sell/buy real estate. You have to get the word out that you are a qualified real estate agent who knows the market. Advertising will only take you so far. I consider advertising to be the re-enforcement of your networking efforts. If all you do is advertise and never network, you will not be able to maximize your brand out in the market and will have to spend a lot more money.