REM – Orange Square Realty launches in Toronto

Brokers Michel Friedman and Eva Liu have formed a new independent real estate brokerage in Toronto called Orange Square Realty.

Friedman is a 22-year industry veteran, and has been vice-president of a large independent brokerage, general manager of an international franchise, broker of record of his own multi-branch company, manager of various real estate offices and a freelance real estate trainer. He takes on the role of broker of record, recruiter and trainer at Orange Square Realty.

Liu has been a director of financing for a large independent brokerage for the past eight years and previously served in the same role at an international real estate franchise, as well as various brokerages. She takes on the roles of office manager and accounting.

The owners say the company will operate on the principals they believe in: “Putting the agents’ interests first by giving them maximum support and intensive training for a very reasonable fixed fee.”

“We offer options that are new to our industry, both to agents as well as the consumer,” says Friedman. It offers agents an option of residuals or fixed-dollar bonuses paid monthly, training courses and a company telephone for agents’ home offices.

“The office, which will be located in central Toronto, will feature free parking, private and semi-private offices and state-of-the-art computer and telephone systems,” says Liu.

The owners say their goal is to become the largest independent brokerage in Ontario within five years.

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