BuildDirect increased sales 50% using Google Analytics

Business

BuildDirect purchases products directly from manufacturers and sells to buyers anywhere in the world. Founded in 1999, and based in Vancouver, B.C., Canada, the company has quickly become the world’s leading online merchant wholesaler and specialty retailer of building products. BuildDirect does business in 40 countries on six continents with a portfolio of products in flooring, roofing, siding, decking, and countertops. Orders consist of container quantities shipped to ocean ports or inland terminals, and pallet quantities shipped to any postal code or zip code address in North America. In 2004, Profit magazine ranked BuildDirect as the second fastest growing company in Canada.

Since BuildDirect is an entirely virtual organization, it has a tremendous advantage over traditional trading houses in terms of larger volume and lower overhead. The company credits much of its success to savvy use of online marketing and advertising.

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“Our online sales volume has increased 50 percent – all without anyone picking up the Phone. This is a tribute to BuildDirect’s continual site design and market testing, as well as the actionable information Google Analytics provides.”

Dan Brodie – Director, Operations

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