Canadian Mortgage Trends – Mortgage-Related Trends on Google
October 13, 2012 Leave a comment
Almost one-third of Canadians do all of theirmortgage research online, according to CMHC. That indicates how important Google has become to consumers, lenders and mortgage brokers.
To get a better sense of mortgage trends on the world’s biggest search engine, we spoke recently with David Resnick. Resnick is Head of Industry – Financial Services at Google and he offered up some intriguing insights into Google’s mortgage-related searches.
It turns out that mortgages are a red hot topic on Google. “Mortgages are the fastest growing (search) sector in financial services by far,” says Resnick. “The number of Canadian queries related to mortgage products and services is up 60% year-to-date.”